The Money Mastermind: How to Raise Funds Using Crowdfunding Sites

To be able to give back and help people who are in need is one of the best things that you can ever do in your life. If you have the time and the resources, you should do your best to do some good and donate to charitable institutions. If you do not have the funds one of the best ways to raise them is to use crowdfunding or crowdsourcing sites.

New Term

Crowdfunding is no longer a new term. People have been using it for a long time now and it has grown in popularity ever since the increase of people's use of the internet. Through these crowdsourcing sites, people from around the world can connect with other people and ask them to help fund their causes.

Help Your Charity

To use these sites to help fund your charity, the most important thing you need to do is to create compelling content. This type of content does not have to move people to tears with an extremely sad story. Rather it should be able to stir some compassion from anyone who reads it. When compassion is triggered, people become more amenable to donating funds for your cause.

Content

Your content should have the right mix of text and pictures that will captivate and compel the audience enough to make a contribution to your cause. If you are planning on raising funds for people who have been struck by a devastating calamity, you should include pictures of homes that have been destroyed and people who have been displaced from their homes. Do not go too far and post pictures of dead bodies lying on the ground. These can sometimes make a person feel uncomfortable instead of feeling compassionate.

Your content should detail the reasons why you are raising funds through the crowdfunding site. It should include your plans and how you intend to use the money that you have raised. This gives people an idea as to where their contributions would go.

Incentives

Offer a nice inexpensive incentive to convince people to make a contribution. Some people would give a token or a product that is symbolic of the cause. Keychains are among the most common giveaways given for every donation made.

Questions

Answer queries and concerns about your fundraising campaign. People will want to know what the cause is and why you need funding for it. Naturally, they would ask you questions about the campaign. You should be ready to answer all kinds of questions as people will surely be sending them in.

Promotion

Lastly, you should try to find a way to promote your fundraising campaign. Back in the day when people were not so addicted to the internet, in order to promote something, people would need to pay huge amounts of money just to advertise on print and on TV ads. They also did not have a wide range of viewing gadgets that people enjoy today. There are no such things as online followers, retweets and regrams, and sharing of content.

Easier

Nowadays, it is easier than ever to reach out to more people and spread the reasons for your cause. Use social media, tap media influencers, and get word out there about your fund raising campaign. Do not forget to tell your audience where and how they can donate. Campaigns for raising funds are definitely more effective with the use of sites that have a wide reach like crowdsourcing sites.